Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and manage acquisition investments.
• Define channel strategies and execute performance-driven campaigns.
• Build and scale efficient UA systems across global markets.
• Mentor UA specialists and foster a culture of continuous improvement.
• Collaborate with creative, product, and data teams to optimize assets and measurement.
• Influence company-wide acquisition strategies with data-driven insights.

🎯 Requirements

• 5+ years in mobile user acquisition with 2+ years in leadership.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including structure and optimization.
• Strong understanding of LTV, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA teams and setting strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence over company-wide acquisition strategies and processes.