Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and manage acquisition investments.
• Own UA strategy and performance marketing roadmap for core titles.
• Define channel strategies across Meta Ads, Google UAC, and others.
• Expand growth opportunities and improve market penetration.
• Mentor and develop a team of UA specialists.
• Collaborate with creative, product, and data teams to optimize assets and measurement.

🎯 Requirements

• 5+ years in mobile user acquisition; 2+ years in leadership/director roles.
• Proven track record in scaling mobile games with strong ROAS in Tier 1/2 markets.
• Deep expertise in Meta Ads and Google UAC, with testing and optimization frameworks.
• Strong understanding of LTV, cohort analytics, attribution, and data-driven decisions.
• Experience mentoring UA teams and guiding strategic direction.
• Hands-on with mobile measurement platforms like Adjust or AppsFlyer.

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and processes.