Director of Mobile Games User Acquisition

📋 Description

• Own UA strategy and roadmap for flagship game.
• Manage UA budget and ROAS across markets.
• Define channel strategies: Meta Ads, Google UAC, and others.
• Lead, mentor, and grow a UA team.
• Partner with creative to test assets.
• Build reporting linking spend to LTV and profitability.

🎯 Requirements

• 5+ years in mobile UA, with 2+ years in leadership.
• Proven track record scaling mobile games with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, bidding and testing.
• Strong understanding of LTV, cohorts, attribution, data decisions.
• Experience mentoring UA specialists.
• Hands-on with mobile measurement platforms (Adjust/AppsFlyer).

🎁 Benefits

• Fully remote work environment.
• Lead growth strategy for high-impact mobile games.
• Ownership of significant acquisition budgets.
• Opportunity to build a high-performing UA team.
• Collaborative work with creative, product, and data teams.
• Influence company-wide acquisition strategies.