Director of Mobile Games User Acquisition

📋 Description

• Own the user acquisition strategy and performance marketing roadmap for the flagship mobile game
• Manage the UA budget and P&L responsibilities, scaling acquisition volume while maintaining
• Define and execute channel strategies across Meta Ads, Google UAC, and additional platforms.
• Establish expansion plans to identify new growth opportunities and improve market penetration.
• Lead, mentor, and develop a team of UA specialists with priorities and performance reviews.
• Partner with creative teams to develop, test, and optimize performance-driven assets.

🎯 Requirements

• 5+ years of experience in mobile user acquisition, including at least 2 years in a leadership or
• Proven track record scaling mobile games profitably in Tier 1 and/or Tier 2 markets with ROAS
• Deep expertise in Meta Ads and Google Universal App Campaigns, including structures, bidding
• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven acquisition
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on experience with mobile measurement platforms such as Adjust, AppsFlyer, or similar

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Ability to influence company-wide acquisition strategies and operational processes.