Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth for mobile games with profitable UA systems.
• Own UA strategy and performance marketing roadmap.
• Manage UA budget and P&L; scale with strong ROAS.
• Define channels: Meta Ads, Google UAC, and more.
• Mentor UA team and collaborate with creative, product, data.
• Build reporting tying spend to LTV, retention, profitability.

🎯 Requirements

• 5+ years in mobile UA; 2+ years in leadership/director role.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC; structure, bidding, testing.
• Strong LTV modeling, attribution, data-driven decisions.
• Experience mentoring UA specialists; strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and operational processes.