Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives and acquisition investments for mobile gaming products.
• Own UA strategy and performance marketing roadmap for flagship game and portfolio.
• Manage UA budget, P&L, scaling with strong ROAS in Tier 1/2 markets.
• Define and execute channels (Meta Ads, Google UAC, others).
• Expand plans to identify new growth opportunities and improve market penetration.
• Mentor and develop UA team; collaborate with creative for assets.

🎯 Requirements

• 5+ years in mobile UA, 2+ years in leadership/director role.
• Proven track record scaling mobile games in Tier 1/2 with strong ROAS.
• Deep expertise in Meta Ads and Google UAC; structures, bidding, testing.
• Strong understanding of LTV modeling, attribution, data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Opportunity to influence company-wide acquisition strategies and processes.