Director of Mobile Games User Acquisition

📋 Description

• Own UA strategy and performance marketing roadmap.
• Manage UA budget and P&L for scalable ROAS.
• Define channel strategies across Meta Ads and Google UAC.
• Identify new growth opportunities and market expansion.
• Lead, mentor, and develop UA team members.
• Collaborate with creative to test and optimize assets.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise: Meta Ads, Google UAC (campaigns, bidding, testing).
• Strong in LTV, cohort analysis, attribution, data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with MMPs (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with location flexibility.
• Lead growth strategy for high-impact mobile gaming products.
• Own significant acquisition budgets and growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data teams.
• Influence company-wide acquisition strategies and processes.