Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming products.
• Own UA strategy and performance marketing roadmap for flagship game and portfolio.
• Manage UA budget and P&L, scale volume with strong ROAS in Tier 1/2 markets.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Build expansion plans to identify new growth opportunities and improve market penetration.
• Mentor and develop a team of UA specialists and align with creative, product, and data teams.

🎯 Requirements

• 5+ years in mobile user acquisition, 2+ years in leadership/director roles.
• Proven track record scaling mobile games profitably in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including structures, bidding, optimization, and
• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA specialists and guiding strategic direction.
• Hands-on with mobile measurement platforms such as Adjust or AppsFlyer.

🎁 Benefits

• Fully remote work environment, work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Chance to influence company-wide acquisition strategies and processes.