Director of Mobile Games User Acquisition

📋 Description

• Own the UA strategy and roadmap for flagship mobile games and portfolio.
• Manage UA budget and P&L to scale volume with strong ROAS.
• Define channel strategies across Meta Ads, Google UAC, and more.
• Lead expansion plans to identify new growth opportunities.
• Mentor and develop a team of UA specialists and set priorities.
• Collaborate with creative, product, and data teams to optimize assets.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership/director roles.
• Proven track record scaling mobile games with strong ROAS in Tier 1/2 markets.
• Deep expertise in Meta Ads and Google UAC, including bidding and testing.
• Strong LTV modeling, attribution, and data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with MMPs (Adjust, AppsFlyer) and mobile analytics.

🎁 Benefits

• Fully remote work environment, work from anywhere.
• Lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and processes.