Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives and acquisition investments for mobile gaming products
• Own user acquisition strategy and performance marketing roadmap
• Manage UA budget, P&L, and ROAS in Tier 1/2 markets
• Define channel strategies across Meta Ads, Google UAC, and others
• Expand into new growth opportunities and market penetration
• Mentor UA specialists and collaborate with creative, product, and data teams

🎯 Requirements

• 5+ years in mobile user acquisition with 2+ years in leadership
• Proven track record scaling mobile games profitably in Tier 1/2 markets
• Deep expertise in Meta Ads and Google UAC, with frameworks for optimization
• Strong LTV modeling, attribution, and data-driven decision making
• Experience mentoring UA teams; hands-on with mobile measurement platforms (Adjust, AppsFlyer)
• Excellent communication with cross-functional stakeholders

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere
• Opportunity to lead growth strategy for high-impact mobile gaming products
• Ownership of significant acquisition budgets and strategic growth initiatives
• Chance to build and develop a high-performing UA team
• Collaborative environment with creative, product, and data experts
• Influence company-wide acquisition strategies and operational processes