Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and optimize acquisition profitability.
• Own UA strategy and performance marketing roadmap for flagship game and app portfolio.
• Manage UA budget, P&L, and ROAS across Tier 1/2 markets.
• Define and execute channel strategies across Meta Ads, Google UAC, and additional platforms.
• Lead, mentor, and develop a team of UA specialists.
• Collaborate with creative, product, and data teams to improve measurement and attribution.

🎯 Requirements

• 5+ years in mobile UA with at least 2 years in a leadership role.
• Proven track record scaling mobile games with strong ROAS in Tier 1/2 markets.
• Deep expertise in Meta Ads and Google UAC, including structures, bidding, optimization, and
• Strong understanding of LTV, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring UA specialists and guiding strategic direction.
• Hands-on experience with mobile measurement platforms (Adjust, AppsFlyer, or similar).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Ability to influence company-wide acquisition strategies and processes.