Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming products
• Own UA strategy and performance marketing roadmap
• Manage UA budget and P&L, scale while maintaining ROAS
• Define channel strategies across Meta Ads, Google UAC, and others
• Expand to new growth opportunities and market penetration
• Mentor UA specialists and foster continuous improvement

🎯 Requirements

• 5+ years in mobile UA
• 2+ years in leadership or director role
• Track record scaling mobile games with strong ROAS
• Expertise: Meta Ads, Google UAC, campaign structures
• Strong LTV modeling, attribution, data-driven decisions
• Mentor/lead UA teams; strategic direction

🎁 Benefits

• Fully remote work environment
• Lead growth strategy for high-impact mobile gaming products
• Ownership of acquisition budgets and strategic growth
• Build a high-performing UA team
• Collaborative with creative, product, data teams
• Influence company-wide acquisition strategies