Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and manage acquisition investments.
• Own UA strategy and performance marketing roadmap for flagship game and portfolio.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Develop expansion plans to identify growth opportunities and improve market penetration.
• Mentor and develop a team of UA specialists; collaborate with creative, product and data teams.
• Build reporting frameworks linking spend to LTV, retention, and profitability.

🎯 Requirements

• 5+ years in mobile user acquisition with at least 2 years in leadership/director roles.
• Proven track record scaling mobile games in Tier 1/Tier 2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC; strong measurement and testing frameworks.
• Strong understanding of LTV modeling, attribution, and data-driven decisions.
• Experience mentoring UA specialists and communicating with cross-functional stakeholders.
• Hands-on with MMPs like Adjust or AppsFlyer; ability to influence strategic direction.

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence on company-wide acquisition strategies and operational processes.