Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and optimize profitability across portfolios.
• Own UA strategy and performance marketing roadmap for flagship title and portfolio.
• Manage UA budget and P&L, scale volume with strong ROAS in Tier 1/2 markets.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Develop expansion plans to identify new growth opportunities and market penetration.
• Mentor UA team, set priorities, and foster continuous improvement.

🎯 Requirements

• 5+ years in mobile user acquisition with 2+ years in leadership/director roles.
• Proven track record scaling mobile games profitably in Tier 1/2 with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including structures, bidding, optimization, and testing.
• Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions.
• Experience mentoring or developing UA specialists and setting strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Ability to influence company-wide acquisition strategies and processes.