Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games and manage acquisition investments.
• Own UA strategy and performance roadmap for flagship title and portfolio.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Build and mentor a high-performing UA team; collaborate with product, creative, and data teams.
• Develop reporting frameworks linking spend to player value, LTV, retention, and profitability.
• Influence measurement infrastructure and attribution strategies across the portfolio.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership/director roles.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC; knowledge of campaign structures and testing.
• Strong understanding of LTV modeling, cohort analysis, and data-driven decisions.
• Experience mentoring UA specialists and providing strategic direction.
• Hands-on with mobile measurement platforms (e.g., Adjust, AppsFlyer).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Chance to build and develop a high-performing UA team.
• Collaborative environment with product, data, and creative specialists.
• Influence company-wide acquisition strategies and operational processes.