Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games.
• Own UA strategy and performance marketing roadmap.
• Manage UA budget and P&L across markets.
• Define channel strategies across Meta Ads and Google UAC.
• Mentor a team of UA specialists and collaborate with creative teams.
• Build reporting linking spend to LTV, retention and profitability.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, with testing and optimization frameworks.
• Strong LTV, cohort analysis, attribution, data-driven decisions.
• Experience mentoring UA teams and strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment.
• Lead growth strategy for high-impact mobile gaming products.
• Ownership of acquisition budgets and growth initiatives.
• Opportunity to build a high-performing UA team.
• Collaborative environment with creative, product, and data experts.