Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming portfolio
• Own user acquisition strategy and performance marketing roadmap
• Manage UA budget and P&L with ROAS targets across markets
• Define channel strategies (Meta Ads, Google UAC, others)
• Identify expansion opportunities and improve market penetration
• Mentor and develop a team of UA specialists

🎯 Requirements

• 5+ years mobile UA with 2+ years leadership
• Proven scale for Tier 1/2 markets with strong ROAS
• Deep expertise in Meta Ads and Google UAC
• Strong LTV modeling, attribution, and data-driven decisions
• Experience mentoring UA teams and strategic direction
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.)

🎁 Benefits

• Fully remote work environment
• Lead growth strategy for high-impact mobile gaming products
• Ownership of acquisition budgets and strategic growth initiatives
• Build and develop a high-performing UA team
• Collaborative environment with creative, product, and data experts
• Opportunity to influence company-wide acquisition strategies