Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games portfolio.
• Own UA strategy and performance marketing roadmap.
• Manage UA budget and P&L, scale while preserving ROAS.
• Define channels across Meta Ads, Google UAC, and others.
• Identify new growth opportunities and market penetration.
• Mentor UA team and align with creative, product, data teams.

🎯 Requirements

• 5+ years in mobile UA, 2+ years in leadership.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, with testing frameworks.
• Strong LTV modeling, attribution, and data-driven decisions.
• Experience mentoring UA specialists and strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and processes.