Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile games portfolio.
• Own UA strategy and performance marketing roadmap.
• Define channel strategies across Meta Ads and Google UAC.
• Mentor UA team and collaborate with creative and product teams.
• Build reporting connecting spend to LTV, retention, and profitability.
• Monitor market trends and explore new growth opportunities.

🎯 Requirements

• 5+ years in mobile UA with 2+ years in leadership.
• Proven success scaling mobile games with strong ROAS.
• Deep expertise in Meta Ads and Google UAC.
• Strong LTV modeling, attribution, and data-driven decisions.
• Experience mentoring UA specialists and strategic direction.
• Hands-on with MMPs like Adjust or AppsFlyer.

🎁 Benefits

• Fully remote work environment.
• Opportunity to lead growth for high-impact mobile games.
• Ownership of significant acquisition budgets.
• Build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data teams.
• Influence company-wide acquisition strategies and tech.