Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming portfolio.
• Own UA strategy, budget, and P&L to scale acquisition with strong ROAS.
• Define channel strategies across Meta Ads, Google UAC, and other platforms.
• Build and mentor a team of UA specialists.
• Collaborate with creative, product, and data teams to optimize assets and measurement.
• Provide strategic UA guidance and scale best practices across products.

🎯 Requirements

• 5+ years in mobile user acquisition with 2+ years in leadership/director roles.
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including bidding and testing frameworks.
• Strong LTV modeling, attribution, and data-driven decision making.
• Experience mentoring UA specialists and leading cross-functional collaboration.
• Hands-on with MMPs (Adjust, AppsFlyer or similar).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic growth initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Influence company-wide acquisition strategies and processes.