Director of Paid Media

📋 Description

• Lead end-to-end media planning, sponsorships, placements, and advertising purchases across paid
• Oversee execution across advertising platforms, publishers, and external agencies, maintaining
• Translate business objectives and marketing funnel targets into channel strategies, audience plans
• Own paid content strategy and provide performance-informed creative direction, supporting
• Partner with the Design team to optimize reusable templates, creative formats, and production
• Develop and execute a structured, hypothesis-driven creative testing roadmap, defining test

🎯 Requirements

• At least eight years of marketing or advertising experience, including five or more years
• Experience managing or mentoring at least one direct report, with demonstrated ability to set
• Proven success in developing effective advertising creative and owning the associated campaign
• Hands-on experience with media planning, placement, and advertising purchases across major
• Experience negotiating and managing direct relationships with third-party publishers and industry
• Demonstrated ownership of annual paid media budgets of at least $1 million, ideally across multiple

🎁 Benefits

• Annual salary: $110,000–$145,000.
• Work arrangement: Fully remote position within the United States.
• Leadership opportunity: Manage and develop a direct report while shaping paid media strategy across
• Strategic ownership: Lead significant paid media investments and influence demand generation
• Cross-functional collaboration: Work closely with marketing, design, sales, analytics, and external
• Innovation and technology: Apply AI and advanced advertising practices to creative development