Director of Product Marketing

📋 Description

• Lead GTM strategy for MacroHealth's Marketplace portfolio.
• Build and coach Product Marketing team; create playbooks.
• Align roadmap with market messaging and sales enablement.
• Own competitive and market intelligence; adjust strategy as needed.
• Drive end-to-end GTM launches; cross-functional rollout and measurement.
• Scale Sales enablement to improve win rates.

🎯 Requirements

• 10+ years in B2B marketing, product, or commercial roles.
• 5+ years in B2B product marketing.
• 5+ years healthcare or health tech experience.
• Experience marketing to health plans, payers, TPAs, or brokers is a plus.
• People management experience preferred.
• Partners with Exec, Product, Sales, and Finance on GTM and pricing.
• BA/BS required; MBA preferred.
• AI-native mindset; enjoys using AI tools (e.g., Claude).

🎁 Benefits

• Bonus, equity, and 401k match.
• Flexible PTO.
• Medical, dental, and vision insurance.
• Office in Kirkland, WA with a collaborative culture.