Director of Product Marketing

📋 Description

• Lead and develop ROLLER's Core and Field Product Marketing teams, establishing clear ownership
• Build a continuous market intelligence system using customer and prospect calls, win-loss analysis
• Define and maintain ROLLER's segmentation, ideal customer profiles, buyer personas, priority use
• Develop differentiated positioning, messaging, and market points of view that explain where the
• Serve as the voice of the market throughout the new product introduction process, partnering with
• Lead go-to-market and adoption strategy for new products and capabilities, ensuring launches

🎯 Requirements

• Deep product marketing expertise across market insight, segmentation, positioning, messaging
• Experience leading and developing high-performing core and Field Product Marketing teams.
• A strong instinct to stay close to the market and product, including spending significant time on
• Strong command of qualitative and quantitative research, including customer interviews, win-loss
• Experience building repeatable systems that turn fragmented market signals into clear product
• Strong understanding of the new product introduction process and the role Product Marketing should

🎁 Benefits

• Loved by Customers - ROLLER is consistently highly rated on Capterra and G2, and trusted by leading
• A Great Place People Choose to Stay - Great Place to Work certified across multiple regions for
• Competitive Package & Real Career Growth - Competitive compensation and benefits; progression