Director of Product Marketing

📋 Description

• Define Modern Health's market POV on workplace mental health.
• Own positioning and messaging for a multi-product B2B health tech solution.
• Lead GTM planning and rollout for products, services, and pilots.
• Own the full launch lifecycle from primers to external assets.
• Develop sales assets: decks, battlecards, one-pagers.
• Ensure consistent messaging across Sales, CS, Marketing, and PR.

🎯 Requirements

• 8+ years product marketing, with 3+ years in leadership.
• Proven track record owning multi-product B2B positioning in health tech/HR benefits.
• 3+ years in Health Tech, Health Care, or HR Benefits.
• Strong POV; write positioning briefs and defend messaging.
• Deep fluency in GTM launches; full lifecycle; coach the company.
• Experience creating sales-facing materials that drive conversations.

🎁 Benefits

• Medical, Dental, Vision, Disability, Life Insurance
• High Deductible Health Plan with HSA option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through Modern Health's platform
• Generous Time Off and Company-wide Pause Days
• Parental Leave, Family Benefits, Wellness stipend