Lead the business side of Cricut Creative Labs (Analytics, Finance, Marketing, Content) and partner
Co-develop the end-to-end roadmap for a group of creative tools focused on top creative categories
Direct an independent team (marketing, content, UX, product manager, and 3rd-party engineering) to
Deliver aggressive KPIs focused on subscriber adoption and acquisition, leading analytics, finance
Develop a deep understanding of designer/creator needs to build tools and systems supporting a
Track performance across engagement and monetization, pivot plans, and identify growth

🎯 Requirements

Experience leading a seed-stage initiative or startup, including managing P&L and a dedicated
Ability to analyze market opportunities and define approaches across product, marketing, and
Experience scaling new businesses, leading go-to-market, and tracking engagement/monetization.
Strong analytical skills: define and track performance metrics, build business cases, and identify

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