Director, Paid & Digital

📋 Description

• Build Cognition's Paid Demand Engine
• Own Paid Media
• Expand Paid Distribution Beyond Traditional Advertising
• Build a High-Velocity Experimentation Engine
• Build the Creative Testing System
• Develop Offers That Create Demand

🎯 Requirements

• 8+ years of experience in paid acquisition, growth marketing, digital marketing, or demand
• Experience managing and scaling significant paid media budgets
• Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn
• Strong understanding of enterprise B2B buying journeys and account-based marketing
• Experience testing channels beyond traditional paid media
• Strong creative instincts and experience building systematic creative testing programs