Own Kraken Consumer’s global paid acquisition strategy across multiple channels.
Manage acquisition budgets and capital allocation by CAC, cohort quality, payback.
Develop strategies for high-value customer segments with targeting and messaging.
Foster experimentation across creative, targeting, landing pages and onboarding.
Collaborate with Product, Lifecycle, CRM, Data, Finance to optimise the journey.
Establish measurement frameworks with attribution, incrementality and cohort analysis.
Lead Performance Marketing and Affiliate/KOL teams; build scalable rhythms.
Drive continuous optimization via reviews using performance data and experiments.
Identify new channels and technologies to accelerate global growth.

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