Director, Paid Marketing

📋 Description

• Own Kraken Consumer's global paid acquisition across search, social, apps, display, video, affiliates, and KOLs.
• Manage budgets and capital allocation using CAC, payback, incrementality and LTV.
• Develop strategies for high-value segments, translating insights into targeting and channel mix.
• Build a world-class experimentation culture across creative, targeting, landing pages and onboarding.
• Partner with Product, Lifecycle, CRM, Data, Finance and Marketing to optimise the journey.
• Establish measurement frameworks with attribution, incrementality, cohort analysis and experimentation.

🎯 Requirements

• 8+ years leading multi-channel performance marketing in high-growth consumer tech/fintech/crypto.
• Proven success managing large multi-channel acquisition across web/mobile (Google, Meta, Apple Search Ads).
• Deep understanding of CAC, LTV, cohort analysis, incrementality, attribution and payback.
• Experience managing affiliate, creator, influencer or KOL partnerships.
• Strong analytical skills using experimentation, attribution models and customer data.
• Experience improving conversion across the full journey: creative, landing pages, onboarding, lifecycle.