Director, Performance and Growth Marketing

📋 Description

• Owns the annual and quarterly demand gen plan by market, segment, and product, built with the VP of
• Owns the marketing-sourced pipeline forecast and runs campaigns, content calendars, launches, and
• Owns performance for Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio
• Administers Salesforce Marketing Cloud operations, including audience, segmentation, agentic
• Designs the path from Salesforce campaign to Sales Account Executive notification.
• Owns the MQL definition, lead scoring, and handoff standards with Sales and Revenue Operations.

🎯 Requirements

• 8+ years in B2B demand generation, performance marketing, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing
• Experience running paid media programs (search, paid social, or display) with budget ownership
• Experience building lead flow and routing, and defining MQL and lead scoring with Sales and Revenue
• Experience with account-based or territory-based marketing
• Strong analytical skills: builds funnel, conversion, and attribution reporting for executives

🎁 Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life
• 401k plan
• One Medical membership (in participating locations)
• Flexible vacation time policy