Director, Performance Marketing

📋 Description

• Build and execute the global roadmap to deliver paid acquisition, qualified demand, pipeline
• Lead budget planning, forecasting, pacing, and allocation across channels, audiences, regions, and
• Lead Paid Search & Paid Social strategy and ensure best-in-class execution, experimentation
• Connect spend and channel performance to qualified demand, pipeline, and ROAS to determine
• Drive testing across audiences, creative, offers, bidding, channels, conversion paths, and emerging
• Leverage AI and automation to accelerate analysis, campaign optimization, creative testing

🎯 Requirements

• 10+ years of experience across Performance Marketing, Growth Marketing, Paid Media, Demand
• Deep expertise across Paid Search and Paid Social, with strong knowledge of modern B2B acquisition
• Demonstrated ownership of significant global media budgets, including annual planning, forecasting
• Strong financial and analytical orientation with the ability to connect investment decisions to
• A track record of building rigorous experimentation and optimization programs and translating
• Experience building and developing high-performing internal teams while effectively leveraging

🎁 Benefits

• Equity
• Bonus