Director, Product Marketing

📋 Description

• Craft compelling value propositions, differentiators, and messaging frameworks across channels.
• Research provider and consumer personas mapping pain points and motivations.
• Map B2B and B2C journeys through the lifecycle from discovery to onboarding.
• Lead end-to-end go-to-market strategies for new services or target audiences.
• Cultivate relationships with C-suite and executives to move strategic initiatives.
• Drive cross-functional alignment and rapid experimentation in market positioning.

🎯 Requirements

• 8+ years in product marketing or GTM experience.
• Healthcare industry experience required.
• Proven ability to mentor and develop high-performing teams.
• Strong interpersonal skills and emotional intelligence.
• Deep knowledge of full-funnel digital marketing and content strategy.
• Excellent written and verbal communication skills.

🎁 Benefits

• Flex PTO (3–5 weeks/year) + 11 paid holidays.
• Generous parental leave.
• Competitive medical, dental, vision, life, and AD&D insurance.
• Spring Health employer-paid mental health benefits.
• Home office stipend and coworking allowance.
• Company laptop provided.