Director, Product Marketing

📋 Description

• Define and own the employer narrative and positioning that shows how the market sees Handshake, so
• Create and evolve the category story for the employer buyer, elevating our message beyond product
• Build thought leadership and content channels that put Handshake leaders in front of CHROs and
• Lead, coach, and grow a team of 3-4 product marketers, setting a high bar for craft and strategic
• Partner with Product, Sales, and Marketing leadership to translate roadmap and customer insight
• Align with product marketing on the EDU side and adjacent teams, including Handshake AI and our

🎯 Requirements

• 8+ years in B2B product marketing, including leading a team of product marketers
• A track record of creating or evolving a category, with the vision to reposition a company or
• Experience elevating a narrative beyond the product, rather than selling primarily on features and
• Experience marketing a marketplace or employment-related product, where the value comes from
• Experience building executive-level content and thought leadership that reaches senior buyers such
• Strong cross-functional partnership with Product, Sales, and executive leadership on launches and

🎁 Benefits

• Ownership: Equity in a fast-growing company
• Financial Wellness: 401(k) match, competitive compensation, financial coaching
• Family Support: Paid parental leave, fertility benefits, parental coaching
• Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend
• Growth: $2,000 learning stipend, ongoing development
• Remote & Office: Internet, commuting, and free lunch/gym in our SF office