Director, Product Strategy & Operations (Product Adoption)

📋 Description

• Define and drive HighLevel’s product adoption strategy across key products, features, and customer
• Identify the biggest barriers preventing customers from discovering, activating, and repeatedly
• Develop frameworks to measure adoption across the customer lifecycle—from onboarding and activation
• Prioritize adoption opportunities based on customer impact, business value, and strategic
• Establish clear adoption metrics and success criteria for strategic product initiatives.
• Analyze customer journeys, funnels, cohorts, feature usage, and behavioral patterns to identify

🎯 Requirements

• 12+ years of experience across Product Strategy, Growth, Product Management, Product Operations
• Strong experience driving product adoption, activation, engagement, retention, or product-led
• Demonstrated ability to use product and customer data to identify problems and drive strategic
• Strong understanding of funnels, cohorts, segmentation, experimentation, retention, and customer
• Track record of influencing Product roadmaps and senior stakeholders without relying solely on
• Ability to move comfortably between executive-level strategy and hands-on problem solving.