Director, Social Media

📋 Description

• Own the performance of GitLab's social function and its contribution to marketing and business
• Lead GitLab's global organic social media strategy, channel plans, and editorial priorities.
• Own GitLab's YouTube strategy end to end, including channel architecture, programming and series
• Partner with Growth Marketing on paid social, aligning organic and paid strategies, creative
• Develop clear, audience-focused campaigns supporting company, product, brand, and talent goals.
• Guide content planning and publishing across social channels with a consistent GitLab voice.

🎯 Requirements

• 10+ years in social media, including 5+ years leading social strategy for a global brand at the
• Experience owning a social function end to end, including strategy, budget, headcount, tooling, and
• Experience leading teams, agencies, and cross-functional programs.
• Depth in YouTube strategy, including owning and growing a brand or business channel, with
• Hands-on experience growing LinkedIn and X as primary channels, with judgment about content
• Experience with paid social programs, including creative for paid, audience strategy, and

🎁 Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off (PTO)
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave