Director/VP of Marketing

📋 Description

• Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline
• Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand
• Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial
• Drive qualified demand. Work with sales to build a reservation-to-delivery funnel that converts
• Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports)
• Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage

🎯 Requirements

• 10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand
• Experience marketing a high-consideration, physical product with a long sales cycle, where the
• A data-driven approach; you set measurable goals, track attribution, and change course based on
• Excellent storytelling, with the ability to make technical products accessible and compelling.
• Experience building a team and marketing function from an early stage.

🎁 Benefits

• Healthcare, Dental, Vision
• 401k
• Flexible Paid Time Off - that we actually want you to use!
• 13 Company Holidays: 8 throughout the year + the company observes a week of scheduled downtime
• 12 weeks paid parental leave
• Yearly LightTrip stipend for an RV trip &/or professional development opportunities