Donor Lifecycle Marketing Manager (Remote)

📋 Description

• Owning retention, upgrade, and additional-gift strategy for charity: water's recurring (The Spring)
• Building and managing automated lifecycle journeys, including welcome and onboarding series
• Planning and executing multichannel campaigns across email, SMS, paid social and search
• Developing upgrade programs that invite recurring donors to increase their monthly gift at the
• Reducing involuntary churn by partnering with RevOps on failed-payment recovery, card updater
• Partnering with the paid media team and agency partners on retention and reactivation campaigns

🎯 Requirements

• 4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a
• Hands-on experience running programs across at least three of these channels: email, SMS, paid
• Experience building automated journeys in an email or marketing automation platform (e.g.
• Strong analytical skills and comfort working with data to segment audiences, read test results, and
• Excellent writing skills and a sharp instinct for what makes a message land
• Strong project management skills and the ability to juggle multiple campaigns and deadlines

🎁 Benefits

• Unlimited PTO
• Summer Fridays
• 6-week paid sabbatical leave after 5 years of employment
• Annual bonus potential through The Pool
• 401k plan + employer match
• Medical covered at 85% + Dental/Vision contributions