DTC Ads Specialist

📋 Description

• Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social
• Own targeting, bidding strategies, budget allocation, and creative testing.
• Scale high-performing campaigns while identifying and pausing underperforming initiatives.
• Use Performance Max campaigns, and able to set up manual campaigns.
• Track and analyze key performance metrics including ROAS, CPA, and funnel performance.
• Use performance data to continuously optimize campaigns and inform scaling decisions.

🎯 Requirements

• 3+ years of hands-on paid media experience managing campaigns on Google and Meta.
• Proven experience running performance-driven e-commerce campaigns.
• Strong analytical and reporting abilities with capability to interpret performance data.
• Proficiency in paid media optimization across search and social platforms.
• Experience in budget management, creative testing, and optimizing funnel performance.
• Familiarity with additional platforms such as Bing or X is a plus.