Ecommerce - Conversion Rate Optimization Specialist

📋 Description

• Conduct ongoing observation and analysis of the customer journey using available site data
• Develop and maintain a prioritized backlog of conversion improvement hypotheses grounded in
• Design and manage site improvement tests within Magnolia’s current platform capabilities including
• Evaluate the results of site changes and improvement initiatives while documenting what worked
• Collaborate with the UX/UI Designer to turn customer behavior insights into design improvements
• Monitor key conversion touchpoints including navigation behavior, product page engagement

🎯 Requirements

• Proficiency in Microsoft Office Suite required
• Working knowledge of ecommerce site analytics and funnel reporting required
• Familiarity with Shopify and Algolia strongly preferred
• Experience using heatmap or session recording tools (such as Hotjar, FullStory, or similar) a plus
• Comfortable reading and interpreting web analytics data (Adobe Analytics or Google Analytics)
• Basic understanding of HTML/CSS sufficient to communicate effectively with development teams about