EEMEAI Leader Media Analytics and Marketing Effectiveness

📋 Description

• Own and secure the annual and quarterly marketing effectiveness revenue targets across EEMEAI.
• Set the regional growth plan, translate it into market and account priorities, and maintain clear
• Build new business while expanding strategic relationships with existing clients across FMCG
• Lead senior client conversations, proposals, presentations, and negotiations through to commercial
• Identify market opportunities and competitive threats and adjust the regional commercial plan
• Lead, coach, and develop a regional team of four, setting clear priorities, accountabilities, and

🎯 Requirements

• 10 or more years of relevant experience in marketing effectiveness, media analytics, advanced
• Proven experience leading teams and delivering results across multiple countries or a complex
• Demonstrated accountability for revenue targets, business development, pipeline management
• Strong knowledge of marketing effectiveness, media measurement, and the decisions these solutions
• Direct experience in marketing mix modeling, including meaningful involvement in model development
• Ability to explain MMM methodology and business value to technical and non-technical audiences and

🎁 Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)