Email & Lifecycle Marketing Manager

📋 Description

• Own email and SMS content: subject lines, body, and CTAs for key moments.
• Build lifecycle flows that feel like a conversation; optimize engagement.
• Write for a college-age audience with authentic voice.
• Own lifecycle strategy across welcome series, post-purchase, cart/browse abandonment, re-engagement, and win-back across email and SMS.
• Manage A/B testing for subject lines, content, and CTAs; apply results.
• Collaborate with brand/creative teams to ensure on-brand design and copy.

🎯 Requirements

• 4-8 years of experience in email, lifecycle, or CRM marketing.
• Hands-on with ESPs/marketing automation (Iterable, Klaviyo, HubSpot, Braze); SMS a plus.
• Strong lifecycle program knowledge: welcome, post-purchase, re-engage, cart, segmentation.
• Comfortable with email/SMS metrics and deriving actionable insights.
• Basic HTML/CSS for email templates.
• Experience writing for consumer audiences; B2C or DTC preferred.

🎁 Benefits

• Work From Home / Remote
• Working hours: 3:00 PM to 12:00 AM PHT
• Health insurance
• Learning opportunities
• Great culture
• 2-month paid Sabbatical