Email & Lifecycle Marketing Manager

📋 Description

• Lead lifecycle marketing strategy for the TOH Insider membership program
• Own email campaigns, automated journeys, retention, and conversion funnels
• Develop audience segmentation, lifecycle cohorts, personalization, and Ortto workflows
• Align Insider campaigns with content initiatives; cross-functional collaboration
• Bring Insider marketing in-house and build a scalable, data-driven program

🎯 Requirements

• 5+ years in email marketing, lifecycle marketing, CRM, or audience development
• Experience managing subscription or direct-to-consumer programs
• Strong lifecycle marketing, retention funnels, and segmentation
• Hands-on with marketing automation and CRM platforms, Ortto or similar
• Experience building and optimizing automated customer journeys
• Data-driven with ability to interpret campaign performance and audience behavior

🎁 Benefits

• Health insurance, equity awards, life insurance
• Disability benefits, parental leave, wellness benefits
• Retirement options (401(k)/pension)
• Paid time off and personal leave
• Hybrid work with in-office Mon-Thu and Friday remote
• Accommodations available upon request