Email & Lifecycle Marketing Specialist

📋 Description

• Develop and execute email and push programs for Pinterest’s business audiences that drive
• Partner with Email Marketing Manager and Mid-Market Marketing Director to develop email strategies
• Run a structured testing and optimization program. Conduct tests across audience signals, funnel
• Provide operational support for email marketing tools, including maintenance of Salesforce Account
• Use AI to improve existing email processes and develop new ones as needed. Help create new
• Maintain a high bar for quality, compliance and customer experience across all sends, including

🎯 Requirements

• At least 3 years of experience in email, CRM or lifecycle marketing, ideally in a B2B environment.
• Proficiency with a marketing automation platform (Salesforce Account Engagement preferred). Should
• Strong campaign execution skills, including campaign set up, QA, scheduling, stakeholder
• Experience with audience segmentation, targeting and personalization based on lifecycle stage
• Experimentation and analytics, including A/B testing methodology, performance reporting, insight
• Has previously partnered closely with creative teams on design and copywriting for emails. Strong

🎁 Benefits

• This role is eligible for base salary and equity. Final salary is based on location, experience and
• PinFlex: flexible working model information available on the PinFlex page.
• US-based applicants only per internal postings.