Email Marketing Manager

📋 Description

• Audit existing email flows, including abandoned quiz and checkout sequences, onboarding, upselling
• Build and maintain a structured backlog of hypotheses and A/B tests covering subject lines, offers
• Design, launch, and evaluate experiments, documenting results and identifying opportunities to
• Segment audiences based on behavior, funnel stage, geography, and quiz responses, using customer
• Analyze the complete email conversion funnel, from delivery and opens to clicks, checkout activity
• Collaborate with Product and Analytics teams to establish reliable tracking and attribution and

🎯 Requirements

• At least 2 years of commercial experience in Email Marketing, CRM, or Lifecycle Marketing for B2C
• Proven ownership of email channel performance from strategy and campaign development through to
• Demonstrated success in increasing email-driven revenue or sales, with the ability to explain the
• Practical experience independently building, configuring, and launching lifecycle and trigger-based
• Strong A/B testing skills, including hypothesis development, results evaluation, and decisions
• Ability to analyze and interpret key business metrics, including purchase conversion rate, revenue

🎁 Benefits

• Opportunity to build a digital product's email marketing function from the ground up and contribute
• Autonomy and freedom to take initiative, shape processes, and influence business growth.
• Collaborative environment with experienced professionals who share knowledge and support one
• Continuous learning through internal and external talks, courses, and development opportunities.
• Fully remote work, with the option to work from an office in Kyiv or coworking spaces in Lviv and
• Flexible working hours, allowing you to organize your day around priorities and results.