Email Marketing Specialist

📋 Description

• Own email creation in HubSpot, building marketing emails from start to finish using templates
• Build and segment lists, creating targeted lists in HubSpot so each email reaches the right
• Run A/B tests, testing subject lines, content, send times, and calls to action, and applying what
• Analyze email metrics to guide decisions, tracking open rates, click rates, and unsubscribes, and
• Maintain the email calendar, planning and scheduling sends across teams so campaigns are
• Manage the approval process for email sending, getting emails to reviewers on time, tracking

🎯 Requirements

• 2-3 years of experience in email marketing, marketing operations, or a similar role.
• Hands-on experience building and sending emails in HubSpot's marketing email tool.
• Experience building and segmenting lists in HubSpot.
• Experience running A/B tests and using the results to improve future emails.
• The ability to read email metrics and turn them into clear recommendations.
• A basic understanding of HubSpot workflows, such as enrolling contacts and sending automated emails.

🎁 Benefits

• Competitive benefits include medical, dental, vision, and a 401k company match program.
• A flexible PTO policy, allowing you the time you need to recharge.
• A diverse team, where everyone helps each other and inclusion is a core value.
• Remote work flexibility allows you to maintain a work-life balance in a way that suits your needs.
• Frequent company-sponsored events so you can get to know your coworkers.