Email & SMS Specialist

📋 Description

• Manage the end-to-end creation and execution of email and SMS campaigns, including template
• Build and maintain monthly campaign calendars, coordinating promotional activities and content
• Collaborate closely with brand marketing, creative, merchandising, partnerships, and CRM teams to
• Oversee daily campaign quality assurance, verifying content accuracy, links, formatting, audience
• Monitor, analyze, and report on key performance indicators, including open rates, click-through
• Design, execute, and evaluate A/B tests across subject lines, messaging, creative assets, and send

🎯 Requirements

• Hold a bachelor's degree or possess equivalent relevant qualifications or professional experience.
• Have 1–3 years of hands-on email marketing experience, including campaign execution, content
• Demonstrate practical experience using generative AI tools or AI-powered features within email and
• Possess a strong analytical mindset, with the ability to interpret campaign metrics, identify
• Understand email marketing compliance requirements, including CAN-SPAM, CASL, and GDPR, and their
• Demonstrate exceptional attention to detail and the ability to manage multiple campaigns, competing

🎁 Benefits

• Remote work: Work remotely from Canada, with flexibility to manage your responsibilities in a
• Comprehensive healthcare coverage: Access to medical, dental, and vision benefits.
• Retirement savings: RRSP matching to support long-term financial planning.
• Paid time off: Access to paid leave policies that support work-life balance and personal well-being.
• Supplemental benefits: A variety of additional benefit options to support individual needs.
• Employee discounts: Enjoy discounts across a portfolio of brands.