Email & SMS Strategist

📋 Description

• Own email campaigns: subject lines, previews, headers, CTAs across moments.
• Collaborate with brand/creative on design and copy.
• Build a campaign content calendar aligned with the marketing calendar.
• Own A/B testing for subject lines, content, CTAs; apply learnings.
• Lead lifecycle programs: welcome series, post-purchase, cart/browse abandonment, re-engagement.
• Monitor deliverability metrics and maintain sender reputation.

🎯 Requirements

• 2-4 years in email marketing or lifecycle marketing with writing.
• Hands-on with ESP/marketing automation (Iterable, Klaviyo, HubSpot, Braze).
• Lifecycle programs: welcome series, post-purchase, re-engagement, abandoned carts.
• Comfort with metrics: open rate, CTR, deliverability; insights.
• Strong writing with personality; not marketing-speak.
• Consumer-facing writing experience; B2C or DTC preferred.

🎁 Benefits

• Work From Home / Remote (India)
• Working hours: 12:30 PM to 9:30 PM IST
• Competitive annual salary
• Health insurance
• Learning opportunities
• 2-month paid Sabbatical to eligible employees