Email Strategist

📋 Description

• Define and drive email marketing and SMS strategy for clients
• Manage daily email ops: calendar, content, campaigns, tests
• Build and automate end-to-end email programs with tracking
• Collaborate with creative to ensure brand guidelines in emails
• Report monthly on lifecycle programs and provide recommendations
• Use data to test, measure, and optimize email programs

🎯 Requirements

• 2-5 years in email marketing strategy, production, and end-to-end campaigns
• Strong analytics and strategic copywriting, with A/B testing experience
• Hands-on with Klaviyo, HubSpot, Braze, or similar
• SMS experience (preferred)
• Email best practices: segmentation, deliverability, copy, design
• Working knowledge of HTML/CSS for email coding
• Strong communication and presentation skills

🎁 Benefits

• Equal Opportunity Employer; values diversity and inclusion
• Careers page: https://powerdigitalmarketing.com/company/careers/