Engagement Marketing Lead

📋 Description

• Design, develop, and maintain scalable marketing operating models and frameworks that enable
• Create standardized member engagement playbooks and B2B2C marketing strategies tailored to customer
• Equip Customer Marketing Managers and Customer Success teams with practical, ready-to-use resources
• Partner with Member Marketing, Customer Success, Workforce Transformation, Creative, Operations
• Lead the development and management of a centralized library of customizable, brand-aligned
• Establish measurement frameworks, tracking methodologies, and reporting processes to evaluate the

🎯 Requirements

• At least 5 years of professional marketing experience, including demonstrated success building
• Experience in B2B2C marketing or consumer healthcare environments is an advantage.
• Strong systems-thinking and process-design capabilities, with a proven ability to develop scalable
• Excellent analytical skills and a data-driven mindset, with experience evaluating marketing
• Demonstrated ability to design and implement processes that improve marketing efficiency
• Strong cross-functional collaboration skills, with experience working effectively alongside

🎁 Benefits

• Competitive annual base salary: $95,000–$131,000, depending on qualifications, relevant experience
• Potential eligibility for discretionary performance-based bonuses.
• Comprehensive healthcare coverage, including medical, dental, and vision insurance.
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Life and disability insurance coverage.
• Access to professional coaching and therapy services.