Engagement Marketing Lead, Square

📋 Description

• Lead and develop the engagement marketing team. Set outcome-based goals, coach senior strategists
• Own cross-product growth priorities. Size opportunities and allocate capacity based on seller needs
• Establish proactive go-to-market planning. Align Product, Growth, Brand, Sales, Customer Insights
• Lead program-wide experimentation. Partner with Data Science on coordinated holdouts and
• Establish communications governance. Set ownership, eligibility, frequency, sequencing
• Scale execution responsibly. Partner with Lifecycle Operations, GTM Automation, and external

🎯 Requirements

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact. A
• Experience developing senior strategists and partnering with Product leaders. You can align teams
• Strong analytical judgment and hands-on fluency with SQL and analytics tools. You can diagnose
• Deep experimentation experience and the ability to turn imperfect evidence into clear investment
• Strong positioning and messaging skills, with experience connecting audience insight, product
• Experience building cross-program communications governance and translating strategy into

🎁 Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning