Waymo

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Engagement Marketing Manager

Added

5 hours ago

Location

Type

Full time

Salary

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Related skills

crm email marketing sql marketing automation lifecycle marketing

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📋 Description

Own lifecycle marketing campaigns across email, push, in-app messaging.
Oversee programs to boost engagement, retention and LTV.
Develop go-to-market initiatives to grow the user base.
Shape messaging across owned channels with brand alignment.
Collaborate with Product, Data Science, Product Marketing, Brand.

🎯 Requirements

10+ years in lifecycle/CRM in B2C tech.
Strategic data-driven thinking for growth programs.
Strong analytics; SQL for data extraction & segmentation.
Hands-on marketing automation tech; in-house systems a plus.
Content design ability; guide creative teams on assets.

🎁 Benefits

Discretionary annual bonus program.
Equity incentive plan.
Generous company benefits program.

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